
Welcome to Economics By Design.
Our mission is to design value into health systems by harnessing the disciplines of economics and design.
Bringing economics and design together provides a fresh value-based perspective to challenging population health issues.


We work at a macro and micro level for health systems, government agencies, the third and private sector.
We have international experience in the UK, Europe, North America, the Middle East and Africa.
Digital Health & Innovation
Our team has experience in enabling digital health innovators to demonstrate and communicate clear value propositions to the health and care system. We can also help develop pricing models and strategies.
Health Workforce
Our team has experience of designing value in and evaluating the value of the health and care workforce and associated innovation and transformation strategies.
Global Health Systems
Our team has international and national experience of designing value into health financing, health payer + insurance models, payment mechanisms, provider models, policy and regulation.
Integrated Care
Our team has experience of designing value in and evaluating improvement focused, wellness programs and prevention-based integrated care pathways across different disease groups, client groups, and health conditions.

Integrated Care Systems: Value Case For Child Health Hubs
Integrated care systems for children can provide significant benefits for children and their families, for those working with children across ...
A Simple Model for Understanding Health Inequalities
We can observe the staggering scale of health inequalities and differences experienced by different communities. However, although the symptoms are ...
Value of Prevention
Prevention has been recognised as an important aspect of public health. It is often said that 'prevention is better than ...
Using Health Economics to set Priorities for Essential Health Benefits: The Case for Including The Impact On Economic Productivity
Governments and health insurance providers use pooled funds to purchase essential health benefits for their citizens or insured populations ...

Integrated Care Systems: Value Case For Child Health Hubs

A Simple Model for Understanding Health Inequalities

Value of Prevention

Using Health Economics to set Priorities for Essential Health Benefits: The Case for Including The Impact On Economic Productivity
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Medical Technology ‘Med Tech’: Health Economic Value Explained
Medical Technology - Med Tech is a rapidly growing sector with numerous innovations emerging every day. This technology has the ...
Pharmaceutical Value Explained
The pharmaceutical industry is a significant contributor to the global economy and to health systems and health care across the ...
The Value Of Care Pathways Explained
Integrated care is increasingly underpinned by formal pre-defined care pathways for individuals with complex needs who need support from a ...

Medical Technology ‘Med Tech’: Health Economic Value Explained

Pharmaceutical Value Explained

The Value Of Care Pathways Explained

Value of Prevention
Prevention has been recognised as an important aspect of public health. It is often said that 'prevention is better than ...
What Is Social Care? A Simple Guide
In this economic lens we look at what social care is and who might need it, the relationship between social ...
Health Inequalities Explained
Health inequalities are differences in health outcomes, access to care and/or health determinants that exist between different population groups due ...

Value of Prevention

What Is Social Care? A Simple Guide

Health Inequalities Explained
Workforce Economics

Economic Workforce Planning: Treating People as Assets, Not Costs
In this article, we’ll argue that, despite recent history, treating healthcare staff as a cost and not an asset needs ...
Educating & Training The Healthcare Workforce: An Overview
The Healthcare Workforce The healthcare workforce is an integral part of any successful health system. There are many different professions ...
The Healthcare Workforce: A Simple Guide
The terms healthcare workforce or healthcare professionals cover a vast array of disciplines and professional practices. There are over 350 ...

Economic Workforce Planning: Treating People as Assets, Not Costs

Educating & Training The Healthcare Workforce: An Overview
